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Regulatory Challenges Stall Programmatic Pot | AdExchanger

It’s high time programmatic became available to the budding cannabis industry, which is projected to hit $8 billion by 2020, but regulatory hurdles have kept it from lighting up. Instead of examining the legal ramifications around cannabis marketing, many advertising platforms simply fall back on a blanket ban, said Paris Holley, chief technology officer of… Continue reading »

Source: Regulatory Challenges Stall Programmatic Pot | AdExchanger

 

Lessthunk: Bullish for cannabis;



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