smart stuff
Ad blending
23 Nov 11 -
http://www.approximity.com/cgi-bin/blogtariAgile/index.rb/Advertising/AdBlending.rdoc
Thanks to Sven C. Koehler for the link. Creatives do matter.
www.kalzumeus.com/2011/11/23/image-ad-blending-works-really-really-well/