Curt Monash has written a very good article about Oracle 10g. The article argues that the real focus is on manageability, which makes perfect strategic sense. TCO (Total Cost of Ownership) is king. And with hardware getting cheaper, software getting cheaper, and custom programming being outsourced to cheap countries, administrative costs are an ever bigger part of TCO. Whats more, manageability is historically a major competitive challenge for Oracle; 10g is designed to neutralize that issue.