Curt Monash has written a very good article
about Oracle 10g.
The article argues that the real focus is on manageability, which makes
perfect strategic sense. TCO (Total Cost of Ownership) is king. And with
hardware getting cheaper, software getting cheaper, and custom programming
being outsourced to cheap countries, administrative costs are an ever
bigger part of TCO. Whats more, manageability is historically a major
competitive challenge for Oracle; 10g is designed to neutralize that issue.