| Blog on online advertisement
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24 Feb 07 |
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Personifi is a Texas based startup that uses tons of statistics/maths to
make the ad-market much better targeted. It’s a heavy ruby/C/R based
shop. They are still pretty much in stealth mode, but they put up a blog.
They got zillions of interesting parallel computing and Bayesian maths
problems. More to follow ..
One of the lessons I learnt sofar from this venture is that if you have
enough data, you do not need to be too smart as things have nicely
converged :-).
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