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Click-Only Attribution & The Death Of Common Sense   03 Dec 12
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good article by James Moore

marketingland.com/click-only-attribution-and-the-death-of-common-sense-27246

Deep Neural networks   09 Nov 12
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thanks to Sven C Koehler for the link.

There’s a lot going on at the moment with deep neural networks.

www.hnsearch.com/search#request/all&q=deep+neural+networks

Unstructured Data Is Redefining Premium In The World Of Display Advertising   06 Nov 12
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James’s most recent article for Marketing Land.

marketingland.com/unstructured-data-is-redefining-premium-in-the-world-of-display-advertising-25166

Search retargeting infographic   20 Aug 12
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Simplifi

Pragmatic Hacker wanted   24 Jan 12
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Milliseconds Count

Our platform is a unique offering in the real time bidding space. We see billions of transactions per day and make decisions in real time on those transactions. The whole time we analyze and process gigabytes of data every hour. We live in a world where milliseconds count and where our revenue stream depends on how fast we make smart decisions. Little bits of machine learning, little bits of raw simplicity, and little bits of magic are what you’ll find here at Simpli.fi.

We’re a startup We’re called Simpli.fi. We’re a small team of entrepreneurs who are already making a large impact in the advertising industry. We play in the real time bidding space as a DSP (demand side platform) and are forging our way into the SSP (supply side platform) arena. We’re integrated with top industry partners and have a healthy revenue stream. We’ve been in business for a few years and have a great line of investment.

Who do we want? We want passionate people who own their projects and move forward at a fast pace. We love perfection and performance. From hackers to hired professionals, we are interested in anyone who can hold their own. Want to know more about our stack? Here’s a tidbit: Erlang, Ruby, C, C++, GPU, node.js, HTML/CSS/JS. But we’re open to new technologies that perform well and handle high load.

Want to join us? Send us your github account. Give us some code to tear apart. Share a story on how you make decisions about anonymous data within a few milliseconds or how you? You would store and process gigabytes of raw data about the web (think crawled pages and UA Strings).

Please email jake at simpli dot fi if interested.

The New Era Of Display: 5 Reasons Search Marketers Should Care   11 Jan 12
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Great article written by Frost Prioleau.

searchengineland.com/the-new-era-of-display-5-reasons-search-marketers-should-care-106937

James Moore interview   30 Nov 11
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Great interview from James Moore in Remarketing weekly. For all that finally want to get what Sifi does.

www.remarketingweekly.com/

Permalink: www.ustream.tv/recorded/18828745

Simplifi (SIFI) expanding into Europe   17 Oct 11
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We expanded into Europe :-).

www.prweb.com/releases/2011/10/prweb8880285.htm

 

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