I really appreciate Georg Tuparev’s postings to the XP-ML.

 >Because it is important for the customer to have an idea of how much
 >> everything will cost ...

 In 99% of the times customer neither needs nor wants "everything"! One
 of the big dangers of BRUF is that it imposes the wrong feeling that
 "everything" is important. This is a major distraction that inevitably
 leads to scope-creep and eventually project failures. When we have the
 first meeting with a new customer we ask the following 3 questions:
 1. What is your biggest pain?
 2. If we solve this and only this pain, will your life get better?
 3. Are you willing to pay X amount of Euros to us to solve this pain.

 If any of these questions is answered with "no" we just thank for the
 coffee and walk away. If all 3 questions are answered with yes, we move
 to the first planning game...

 Put it in another way: I do believe it is extremely dishonest and
 incorrect behavior to conduct 9 months BRUF only to reach the
 conclusion that the customer does not have enough resources to
 continue. It is dishonest because as I wrote in an earlier posting,
 _all_ good developers I know are able to estimate almost immediately
 the scale of any software project without conducting BRUF.